Attract and Engage New Prospects
Who Convert Into Clients
With
Stand Out Webinars
8 weeks to outstanding webinars that engage, inform and convert
Attract and Engage New Prospects
Who Convert Into Clients
With
Stand Out Webinars
Are you a coach, consultant, trainer, speaker or other services professional who wants to STAND OUT in a crowded market?
Now is YOUR time to stand out as an expert. Grow your awareness. Engage new prospects. Convert New clients.
Starting February 13th at 2:30 pm Eastern
After you complete the eight-week program, you will know...
- Where webinars fit in your marketing strategy.
- How to confidently deliver Stand Out webinars with engaging content.
- How to maximize your opt-in and show up rates for your webinars.
- How to feel confident in your delivery and keep attendees engaged throughout.
- How to make authentic offers in your talk without feeling salesy.
- Strategies for keeping your audience connected even when your webinar is over.
Join Now
$2997
What you will learn:
- Why webinars are one of the most effective tools to convert prospects into paying clients.
- The benefits of webinars to teach, engage and open up the conversation for further connection.
- How to plan for, create, market and deliver webinars that stand out and are remembered.
- How to organize your content for greatest engagement with our client conversion formula.
- What technology tools you’ll need to market, track and deliver the best webinar experience.
- How to plan your marketing strategy to drive the most attendees and conversions.
- Presentation skills that will help you command an audience online and off.
- How to sell your services in a way that is authentic, compelling, and delivers real value.
Live Program Deliverables
Lesson 1 Authentic Audience Attraction
By the end of this lesson, you will:
- Establish the goal of your webinar to inform, teach, or convert
- Get clear on your audience and connect your content to their biggest challenges
- Create a "hook" that your audience can't resist
- Craft stand out marketing messages that get attention and drive enrollment
Lesson 2 Characteristics of Compelling Content:
By the end of this lesson, you will:
- Create your webinar content with your core premise, primary delivery points, and examples
- Deliver excellent content while planting the seeds for the invitation to work with you
- Craft your compelling offer that feels authentic, engaging and prompts attendees to take the next step.
Lesson 3 Basics of Building Momentum
By the end of this lesson, you will:
- Commit to delivering your webinar
- Select your marketing channels
- Reverse engineer your webinar marketing plan
- Select your technology tools and conversion strategy - guest faculty, Kim McPhee
Lesson 4 Working Your Wow w/ Robyn Hatcher
By the end of this lesson, you will:
- Master irresistible on-camera presence
- Command an audience with the power of your voice
- Write compelling scripts
- Keep your audience engaged throughout
Lesson 5 Making A Compelling Offer
By the end of this lesson, you will:
- Transition seamlessly from your content to your offer
- Gain confidence in inviting clients to work with you privately or enroll in your course
- Deliver a compelling offer for those who are ready to work with you
Lesson 6 Master Magnetic Marketing
By the end of this lesson, you will:
- Optimize audience attraction strategies for maximum conversions
- Master the metrics to get maximum attendees, who engage and convert
- Develop skills to keep your audience engaged after your webinar is over
- Leverage webinars for continuous engagement in marketing funnels
Lesson 7 Working Your Webinar Conversions
By the end of this lesson, you will:
- Gain strategies to keep attendees engaged - even after your webinar is over
- Learn the basics of "social selling" and convert more clients
- Develop email engagement strategies to capture "last minute" buyers
- Increase your comfort level in selling as a mode of service
The Stand Out Webinars Course Includes:
- Live Video sessions with presentation handouts and tools.
- Weekly office hours for Q&A on program content and practice sessions for real-time feedback.
- Plus, a course toolkit, video downloads, checklists and email swipe files
Join Now
$2997
What others have to say…
"Deb's guidance in helping us design an engaging signature webinar was invaluable! Her elegant framework takes the mystery out of creating compelling content converts. We were so proud of the results for our company, EvolveMe after completing our first webinar which expanded our community's reach exponentially. Deb's Stand Out Webinars That Convert Course is a must-have for all women entrepreneurs looking to take their business to the next level!"
Linda Lautenberg and Judy Schoenberg
EvolveMe, Co-founders
"Deb's coaching, classes and community were exactly what I wanted and what I needed. I'm now well on my way to significant six-figure revenue growth after just three months working with Deb.
She's created a brilliant step-by-step process to take what's in your head and put it to work, creating programs and offerings your core clients will want. And yes, she gives you the tools to figure out who your ideal clients are and how best to serve them. Greatness attracts other great people and the Launch Lab and the Great Do-Over community is filled with a diverse mix of talented, driven women and I have made some great connections here. The online support and conversations remind me I'm not alone.
Best investment I have ever made in career coaching. Book a call with Deb now – your bank account will thank you."
- Lisa Hrabluk
"Working with Deb in The Launch Lab for Women Entrepreneurs and Stand Out Webinar programs was a best investment in my business and personally for me.
Deb offered a complete systems approach, including tools and processes that I could immediately put into action and realize tangible results. Her facilitation and the community developed during the programs enabled me to move from unlimited ideas to creating a laser-like focus in my business. Deb generously shared her wisdom and was an authentic accountability partner.
I am far more equipped and confident going forward as a result of this experience."
- Lillian Davenport
"The Standout Webinars course was great! Deb guided us through each step and gave scripts and tricks for how to make it flow authentically. The key piece which I'm still working on is how to best market the webinar and follow up consistently afterwards. By the end of the course, I crafted and gave a webinar."
- Tricia Taitt
About Deb Boulanger
Deb Boulanger is the founder of the Launch Lab for Women Entrepreneurs and the host of the Life After Corporate podcast. She helps smart, accomplished women leaders make the leap from corporate leader to entrepreneur.
Over the last 20 years, Deb has launched dozens of services that generated hundreds of millions in revenue for her clients, and launched and grew a single division from 0 to $32 Million in 30 months. She has taught and advised hundreds of new and aspiring women entrepreneurs to use these same proven strategies to test their business ideas and validate their money-making model.
About Robyn Hatcher
Our guest faculty member for Lesson 4, Working Your Wow
Robyn Hatcher is a dynamic keynote speaker, author and coach. For the past 20 years, she has successfully trained and coached thousands of business professionals from Fortune 500 companies and noteworthy brands - UBS, AXA-Equitable, Alliance Bernstein, Morgan Stanley, Lifetime Television, Jones New York, PayPal, Spotify, Con Edison, Hewlett Packard and many others and has spoken in front of hundreds of audiences large and small.
A "recovering" actor and writer for two daytime dramas, Robyn’s experience in the entertainment industry plus her training as a certified Neuro Linguistic Programming (NLP) practitioner, give her a unique combination of fun, creative tools and fascinating scientific research that help maximize personal impact and sky-rocket success.
Robyn is on the executive board the National Speakers Association, New York City Chapter and has been quoted and published in major magazines and appeared on over 20 Podcasts. Her book, Standing Ovation Presentations (Motivational Press, 2013), contains a unique communication-style system called ActorTypes. and was named on Forbes.com as one of 2015’s Top 100 Coaching Books.
About Kim McPhee
Our guest faculty member for Lesson 3, Basics of Building Momentum
Kim McPhee, Founder of Techie Virtual Assistants, leads a team of dedicated professionals meeting the technology needs of a broad clientele market base. Entrepreneurs such as coaches, speakers, authors, and podcasters all rely on Techie VA to provide personalized services matching their unique brand, allowing them to focus on their creative process, instead of the technical background details.
Techie VA excels in all current software and tech tools, and managing the technology behind your revenue-producing projects is what we do best. Whether it’s product launches, list building campaigns, webinar funnels, or the latest new horizon – we are proud to offer you the best of what is possible.
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